one.
Find your passion and then be passionate about it. Tell people about it. I love fishing. I love golfing. I love historic properties. You can express yourself through a blog. You could express yourself through a Facebook page or Instagram or Pinterest pins. Perhaps your logo or business cards or business name could reflect your interest. Here’s an idea: Why not shoot a video related to your passionate interest? Show people how much you love that new boat, that favorite fishing hole, that home where George Washington once spent the night. Post your video on YouTube. Link it to your website and social media presence. Join Facebook groups pertaining to your passion. Maybe you can find a local historic properties association. But whatever it is, find your passion, and then go out and pursue it. Don’t tell people that’s the only thing you sell, but you can tell people, “I’m a great Realtor®, but I also do a phenomenal job at helping you buy or sell a historic property.” Or perhaps, “I’m a great Realtor®. I can help anybody get a great deal when they are buying or selling a home, but I’m really passionate about the beach.” Or how about, “Looking for some great fly fishing spots? I know some humdingers. And there are some wonderful homes in the area, too.” Whatever your niche is, it could be a lucrative way to combine your passion and your business in a very lucrative and satisfying way.
KEY TAKEAWAYS:
• Affinity marketing focuses on a community of individuals who share a passion or interest. • Your own passion can open new markets for your
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