only the action movie actor. You’re only the romantic movie actor.” Once an actor gets typecast, it’s very hard to get other roles. Just as a good actor doesn’t want to be typecast, neither do you. So, don’t brand yourself as the niche. Don’t say, “I’m the golf property agent.” Instead, brand yourself as a great Realtor® who happens to know a lot about that niche. Don’t be the golf property agent, be the agent who understands golf real estate. “I do a great job on all the different properties out there, but I’m also really, really good at helping you buy or sell a golf property.” In fact, you could put it in the beginning of every article or blog that you write. Remember the “Most Interesting Man in the World” ads for Dos Equis? His tagline was, “I don’t always drink beer, but when I do, I drink Dos Equis.” Let’s say you want to start a blog about golf course properties. Every blog post might start out, “I don’t only sell golf properties, but when I do, here’s what I think about it.” Let people know that you’re good at all aspects of real estate, but you’re especially good at selling properties in your niche.
3 STEPS TO BECOMING AN EXP G AN EXPERT
Here’s the three-step process to becoming an expert in a specialty: 1. First, you need to identify your niche. I’ll tell you how to do that in just a minute. 2. Next, you’ve got to study the niche. You want to become the best of the best and genuinely know what you’re talking about when it comes to buying or selling a house within your niche. You can’t fake it. You need to become amazing at helping people buy or sell a house inside your niche.
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