3. Then, you have to start marketing your expertise in that niche. “I’m the best. I don’t always sell golf properties, but when I do, I do it better than anyone. Here’s why.”
FINDING YOUR NICHE
How do you find your niche? Let’s ask some questions. What are your strengths? What are things that you’re good at or passionate about? Is there a real estate niche in which you’ve already sold a lot of houses? Maybe you’ve sold a lot of new construction, or you’ve sold a lot of vacant land, or you’ve sold a lot of multi- family investment property. Maybe you’ve sold a lot of houses in one general area of town or a specific neighborhood. There are all sorts of niches on which you can focus. You can focus on waterfront, riverfront properties, intercoastal properties, lakefront properties, or homes within walking distance of a lake or beach. You can specialize in golf properties, historic houses, vacant land, country properties, homes on more than one acre, multi-family investment properties, mountain properties, downtown lofts, or homes with good views. You could specialize in the properties within a specific ZIP code — especially exclusive or desirable ZIP codes. Some buyers would love an expert who could help them find a home — or an investment property — in the 90210 ZIP code of Beverly Hills, the 33109 of Miami Beach, Aspen’s 81611, or the 94027 of Silicon Valley. Have you sold a ton of homes in an upscale or historic ZIP code in your area? That’s a possible niche. Here’s another idea. Maybe you’re a sensitive person who excels at showing empathy and talking to people about tough issues. It takes a special kind of person to do this. If that’s you, consider targeting people who are getting a divorce or who are inheriting a house from a loved one. Often, those are emotional home sales, and your skills and caring attitude could really help buyers —
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