or sellers — who are going through a rough time with their transactions. Here’s something important to remember. Don’t stop at just one niche. You can have two, three, four, five niches, and once you get a niche up and running, start another one. I’d focus on one niche at a time. Become the best of the best at golf course properties, for example, and then once you’ve achieved that, move on to new construction, or whatever it is. There are endless niches that you can make your own to grow your business.
STUDYING YOUR NICHE
How do you study your niche? That’s going to vary depending on the different types of property. Let’s say that you’ve decided you want to specialize in golf course properties. Maybe just start with Google. Google the phrase “Biggest mistakes to avoid when selling a golf course property.” Google “Golf course properties,” or, “Golf courses in my area,” and just go through some of the different websites and get some ideas. Maybe find an expert in another marketplace. Someone in your marketplace might not be willing to tell you their secrets, but you could talk to another top agent who specializes in golf course properties in another metro area and ask their opinion. “Hey, how do I become the best at helping people buy or sell a golf course property?” If you’ve never played golf but want to specialize in golf course properties, go out and play a few rounds. Look at the various homes for sale in golf course developments — not just from the street side, but from the golfer’s point of view on the greens. Explore the neighborhood. How did the developers market the homes? Which amenities are important to local golfers and homeowners?
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