CHAPTER 11 Identify and Use Your Communication Strength
Let me explain why this matters. If you are a naturally amazing, talented speaker, do you think that you’d be putting yourself at a disadvantage if the only way you could communicate with potential customers was through writing? If you’re a brilliant public speaker, should you spend all your time blogging online? Or maybe you’re an amazing writer, but the only way you have to communicate with prospects and clients is in person or on the phone. Wouldn’t you be placing yourself at a big disadvantage? Are you holding yourself back needlessly? If you can find out what your most powerful communication strength is, then you can start focusing your marketing efforts in that area and get more business as a result. At the same time, you can find ways to minimize the communication styles that are least natural for you. Why spend too much time communicating in a way that is a weakness for you? The more time you spend putting your communication strengths to work, the sooner you will reach your full potential.
IDENTIFYING YOUR STRENGTHS
The first thing you want to do is to identify the way that you prefer to communicate. Think about the times you’ve communicated with people most effectively. Think about the times communication felt most natural or satisfying to you. Now, think about which of your communication efforts have received 65
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