addressing a room full of people than you are at communicating with them one-on-one? What if you’re the kind of person who is an accomplished public speaker and enjoys it? In that case, find opportunities to give public speeches in your area. Here’s what’s cool. If you’re great at talking, you can build your business more rapidly than communicating with people one at a time. All of a sudden, a room full of people know of a great Realtor® — you — and if they’re going to sell or buy a house, there’s a good chance you’re the first agent they’ll think of. Here’s what you can do: you can put together a stock speech that you can present multiple times to various organizations. You can customize your speech slightly for each audience to make it more effective. Make your presentation useful but generic. It will need to appeal to most of the general public, regardless of whether they plan to buy or sell real estate in the near future, and regardless of how knowledgeable they are about real estate issues. You might decide just to talk about what’s happening in the marketplace. This will vary from time to time as local market conditions change, but your speech can rely on the same format time after time. Talk about the stats, talk about the trends, talk about what’s hot, what’s not. You could talk about how certain types of houses are selling right now, while other types of houses are not. You could talk about the advantages of buying an investment property compared to putting money in bonds or the stock market. Be willing to be controversial. If you’re confident and passionate about real estate, get out there and tell people why it’s a great investment.
If nothing else, people are going to talk about you. They’re going
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