and I’m here to help you get the absolute best result in the real estate business.” Here’s a fact: innovation comes from new companies and new Realtors®. You may be way more innovative than the Realtor® who’s already been in the business for 30 years and doesn’t want to try anything new. That realization should provide you with confidence and plenty of motivation. Remember what I said about Hewlett-Packard in Chapter 4? Do you think that Hewlett-Packard would have created the iPhone? Even though they had been in business decades at the time, it took an upstart company like Apple to create the iPhone. Unfortunately for Hewlett-Packard, they’re no longer an innovative computer company. They’re creating a lot of printers and a few computers, but they’re not changing lives or fulfilling dreams with the newest, cutting-edge technology. In the same way, a new agent like you, just starting out, may have a lot more cutting-edge, innovative ideas that can help your customers. It’s valuable to look at real estate through a fresh set of eyes, without the “but we’ve always done it that way!” attitude that many people who’ve been in the business for 20 or 30 years might have.
START WITH PEOPLE YOU KNOW
So, if you’re intent on building your real estate book of business from scratch, where should you start? A great place to find your customers is to start is with your friends, your neighbors, your family, former coworkers, people you grew up with, former teachers — really, anyone you know. Reach out to anyone you know in your area and just let them know, “Hey, I went into real estate, and I’d be excited to help you
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