than it is to get sellers to list their house with you.
Think of it this way: you’re getting paid to learn the real estate marketplace. Working with buyers, you’ll learn the neighborhoods. You’ll learn the market. You’ll learn what’s hot. You’ll learn how much homes sell for and what makes some more desirable than others. And you’ll be compensated for your training as soon as you sell a house to a buyer.
THRIVING IN A S G IN A SLOW SEASON
Remember all the gloomy reasons I mentioned for people being reluctant to sell their houses during the school year and during the holiday season? These circumstances can actually work in a buyer’s favor. And if you represent buyers during those times, you can share in the benefits. Buyers who go house-hunting during the slow season tend to be very serious about purchasing. Why else would they go out in the cold and wet weather to look at houses? Sellers who are compelled to sell during a slow season are probably also highly motivated. Maybe they’ve encountered unforeseen circumstances, such as a job relocation, trouble paying bills, or the threat of a foreclosure. As we’ve seen, seasonal patterns can affect housing supply and demand. Suddenly, you might be looking at a situation where there’s less competition from buyers because they don’t want to move. At the same time, you have sellers who absolutely have to sell because of unforeseen circumstances. Voila! You now have a perfect climate for helping your buyers negotiate lower prices and better terms. If sellers are forced to offer discounts of up to 10 percent, the buyers you represent could realize huge savings.
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