CHAPTER 5 Staging with Purpose
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home—one that potential buyers can envision themselves living in—is the best investment in the sales effort. Sellers often fail to take full advantage of staging, as it takes considerable time and effort. However, the payoff is proven. Staging is one of the most effective marketing strategies to increase your home's value. This strategy is effective in any market, with any type of residential property. It applies equally to single-family houses, apartments, townhouses, and condos. Agents and sellers using this tactic have a greater chance of selling the property and for maximizing the sales price.
Staging the home will:
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