• Staged homes sold for above the asking price. • A staging investment of 1% to 3% of the asking price generates a Return on Investment (ROI) between 8% and 10%. • Homes staged before listing sold 79% faster than homes staged after listing.
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal,” where the eyes are drawn to inviting spaces and light, as well as to unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel. Painting, updating fixtures, and eliminating stained carpets and popcorn ceilings can affect the saleability of the home by 75%!
NEUTRALIZE FOR VISUAL APPEAL
The idea is to neutralize the home regarding personal taste or decoration, so buyers can easily envision living in the home. That will help potential buyers to see the house with their possessions without the distractions of the seller’s personal style. In staging, distractions are removed so the home shopper can imagine living in each space of the house. An effective way to achieve this is to paint all rooms in a neutral color. A wide range of neutrals is available, from warm whites to pale grays to light beiges. Caution with gray... it can look a little depressing to some buyers. Painting the interior gives the home a fresh feel and can make the home appear more spacious. Using the same color in visibly adjacent rooms gives the house a seamless look and uninterrupted flow.
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