CHAPTER 8 How to Market Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for a higher price. Previous chapters focused on real estate sales terminology and concepts, placing a strong emphasis on the dos and don’ts of preparing a home listing for the most effective presentation and, consequently, pricing. The goal of upcoming chapters is to help in understanding what determines the price and market value of a home—specifically, yo ur ho me. Even though the term “buyer’s market” exists understand that it’s always a “seller’s market,” too. Homes are necessary, and homeownership is cherished. We do not live in caves or nomadic tents. Real estate is a commodity that will remain important. Furthermore, your home is unique. There is no other exactly like it. Whatever individuality you have created within your property makes it stand apart from your neighbors’ homes. There are no set rules of when to sell because homes are not sold from store shelves based on seasonal holidays. People get new jobs or are transferred or decide to move because of family 49
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