situations all the time, at any time of year.
Your home’s value will be based on the sale price of similar homes purchased recently at the time you decide to sell, regardless of season. The bottom line is that you decide the asking price of your home, either by yourself or with the help of a real estate professional. How do you decide? What is the best way to get online exposure? Do professional photographs make a difference to online shoppers? What more can be done to market your home? Upcoming chapters answer these questions to help you sell your home for the best possible price.
THE PRICE IS RI CE IS RIGHT
A buyer of real estate is no different from a buyer of a painting or a bag of oranges. However, both sellers’ and buyers’ perceptions of value will always play a prominent role in the sale. Perceived value and market value are not the same. You must know how to price your home strategically and correctly from the start to obtain the best price. As a seller, keep two things at the forefront of your mind as you determine listing price. First, sentimentality has no dollar value. Although you have emotional connections to your home, the buyer does not. Most buyers being shown many properties do not expect yours to be “the one.” Frankly, they're looking to cross your home off of the list of properties they're considering. You will have to work to get them to decide your house is the house they should put an offer on. Avoid letting sentiment play a part in pricing. Set all emotions aside during the selling process. Buyers look for cues to
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