CHAPTER 8 How to Market Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for a higher price. Previous chapters focused on real estate sales terminology and concepts, placing a strong emphasis on the dos and don’ts of preparing a home for the most effective presentation and, consequently, pricing. The goal of the upcoming chapters is to help you understand what determines the price and market value of a home—specifically, yo ur ho me. Even though the term “buyer’s market” exists, but understand that it’s always a “seller’s market,” too. Homes are necessary, and homeownership is cherished. We do not live in caves or nomadic tents. Real estate is a commodity that will remain important. It's one of the most important buying decisions that people make in their lives. There are no set rules for when to sell because homes aren't sold from store shelves around seasonal holidays. People get new jobs, are transferred, or decide to move due to family situations at any time of the year.
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