home for more money is derailed.
THE COMPARATIVE MARKE TIVE MARKET ANALYSIS
When it comes to finding a buyer, pricing your home based on comparable, real-priced sales is crucial to making the sale. The Comparative Market Analysis (CMA) is imperative to pricing strategically. When you ask for one from a real estate professional, be sure to review the analysis, ask questions, and get explanations. If completed correctly, this comparison report gives you a great idea of the listing price and reduces the chance of your home being under-appraised. If you have a well-priced home, you should be showing it within the first few days on the market. Offers should come within weeks.
PERCEIVED VALUE
If a potential buyer perceives your home's value as greater than its actual price, he or she will be more willing to buy. The urgency to buy disappears the closer the price is to the perceived value. This means marketing the home to match the buyer’s specific needs and desires. A qualified real estate broker can help you identify buyers' hot buttons so that marketing and presentation can be tailored accordingly.
SELLING BY SHOWING OFF
Before the internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (with paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photos were insignificant compared to the information provided below. Today, the reverse is true. Photographs and videos have become the most effective bait to attract future homeowners. Recent 53
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