THE COMPARATIVE MARKE TIVE MARKET ANALYSIS
When it comes to finding a buyer, pricing your home based on comparable, actual sales is crucial to making the sale. The Comparative Market Analysis (CMA) is imperative to pricing strategically. When you ask for a CMA from a real estate professional, be sure to review the analysis, ask questions, and get explanations. If completed correctly, this comparison report gives you a great idea of the listing price and reduces the chance your home won't appraise out when the lender sends out an appraiser. If you have a well-priced home, you should be showing it within the first few days on the market. Offers should come within weeks.
PERCEIVED VALUE
If potential buyers perceive your home's value as greater than its actual price, they will be more willing to buy. The urgency to buy disappears the closer the price gets to the property's perceived value. This means marketing the home to match the buyer’s specific needs and desires. A qualified real estate broker can help you identify buyers' hot buttons so that marketing and presentation can be tailored accordingly.
SELLING BY SHOWING OFF
Before the internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (with paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photos were insignificant compared to the information provided below. Today, the reverse is true. Photographs and videos have become the most effective bait to attract future homeowners. Recent
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