CHAPTER 11 Finding Buyers
You now recognize the significance of pricing and how technology predominantly influences real estate today. How do you attract buyers? The previously discussed strategic pricing and a robust marketing plan are the two most effective tools for identifying ready buyers. According to several recent surveys by the National Association of REALTORS®, 95% of buyers used online tools during their home search, and 87% recently purchased
their homes through a real estate agent or broker.
Your home is visible from anywhere; however, you shouldn’t depend solely on that exposure. The top agents will promote your home on websites targeted toward buyers. Website search functions should filter results based on school, neighborhood, and subdivision criteria. Buyers seek homes in locations that fit their lifestyle. The dedicated website should provide detailed information to buyers about the proximity to schools, shopping centers, restaurants, and entertainment options. This is an excellent way to attract interested buyers. When a buyer considers where to live, you want your home to appear in the search results. A neighborhood populated by senior citizens and retirees 71
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