CHAPTER 12 Be a Power Negotiat er Negotiator
Negotiating your home sale doesn’t have to be daunting. By grasping how real estate negotiations work and utilizing effective techniques, you can secure the price you want from buyers.
KNOW MORE THAN YOUR BUYERS
The two major elements of negotiation are motivation and skill.
• A motivated buyer wants the best deal, and you, the seller, want the best price. • A skilled negotiator is an expert at working under the pressures of competition, time, information, and communication.
WHAT MOTIVATES A SELLER
• Time on the market • Relocation • Pressures of maintenance and upkeep • Emotional and mental stress (especially during divorce)
Selling your home can be a complex process. To be an effective
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