CHAPTER 1 Introduction
What is it about owning a home? The most significant investment most people make is in their homes. This makes selling a home—whether a single-family residence, duplex, or condominium—the largest and most complex transaction most people will ever undertake. It involves new terms and concepts, financial knowledge, and larger dollar figures than those people typically deal with. Many emotions can affect sound judgment. Many sellers think, "Surely, my home, where I raised my children and created so many memories, is worth more than just the bricks and mortar it contains." Real estate transactions involve numerous decisions and significant investments of homeowners’ time, energy, and money. Emotions often complicate sales price negotiations. Even just discussing some of the numbers involved after the dollar sign can be stressful. The home seller’s objective is to find that home shopper who can’t resist purchasing your house for the highest price. To achieve this, you must provide potential buyers with an impressive home sales presentation that stands out against other homes currently on the market. It requires making a fantastic first impression, helping buyers feel as if they're walking up the front walkway of their new home for the first time rather than visiting someone else’s. It’s all about falling in love at first sight, from the curb, in those initial seconds. Most sellers don't sell their homes alone. They prefer working with a comfortable, experienced real estate professional. This book aims to offer some of that comfort without the pressure of 1
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