Liz May - HOW TO SELL HOMES FAST FOR TOP DOLLAR

CHAPTER 15 Why Hire an Agent? e an Agent?

This book is packed with information on how to sell your home. You now have a fundamental understanding of setting a listing price, online marketing, staging, and negotiation. Isn’t this sufficient to handle the job yourself? Homeowners often question whether they can sell a home using online or traditional marketing and advertising channels, without the assistance of a real estate agent. Consider this analogy: you received a book on investment strategies for your birthday and read it. The stock market is at an all-time high, but political and business factors cause turbulence in the markets. There are weeks of 300-point gains and 400-point losses. The question is: Are you prepared to manage your own stock market or mutual fund investments? Do you possess the necessary expertise, and can you endure the emotional rollercoaster of watching thousands of dollars of your money come and go? The truth is that without a professional on your side, there’s a strong likelihood you won’t make a sale. Even if you do, individual sellers often manage to sell for significantly less than those who hire an agent. In today’s real estate market, buying and selling a residential property involves many individuals with diverse skills and expertise, who participate in the transaction from beginning to end. Finalizing the sale of your home requires several steps.

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