CHAPTER 2 Does Listing Price Matter? Are you tired of hearing that your luxury home didn’t sell because it was “overpriced?”
I’ve heard it more times than I can count:
“You need to lower the price.”
But here’s the truth most agents won’t tell you:
Price alone is rarely the real reason a luxury property fails to sell.
The real issue is almost always marketing—or more specifically, a lack of strategic, high-caliber marketing designed to attract 4
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