homes within days of each other.
Cheryl’s sold for $4,250,000 $4,250,000.
Richard’s? Just $4,100,000 $4,100,000.
Why the $150,000 difference?
You’ll learn more about that later. But know this: If you're relying on a Zestimate, a neighborhood average, or even a traditional agent’s pricing formula, you could be costing yourself hundreds of thousands of dollars. And in the LA luxury market, how your home is marketed makes all the difference.
Key Takeaways
Let’s be crystal clear on a few things: • Homes that don’t sell aren’t always overpriced. They’re often under-marketed. • Houses don’t sell for what they’re “worth.” They sell for what they’re perceived to be worth. • The selling price is negotiable—and can be influenced heavily by strategy. • The right agent can create stronger demand, attract higher offers, and shift the outcome— without touching the price.
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