things buyers expect in any similar home: bedrooms, bathrooms, flooring, appliances, square footage. Necessary? Yes. Differentiating? Absolutely not.
Why This Matters in the Luxury Market
In a market like Los Angeles, especially at the high end, every home has "nice" features. Granite counters. Custom lighting. Updated kitchens. It’s all been seen before.
What sets your home apart?
• Is there a one-of-a-kind ocean view? • A celebrity-designed interior? • An award-winning architect’s touch? • A home theater better than most cinemas? • A private elevator, rooftop garden, or underground wine cellar? These are your 20% features—the ones that grab attention, spark emotion, and command top-dollar offers. Highlight them. Market them aggressively. Make them the headline , not the footnote.
Real Estate Marketing Mistake: More is Not More
Too many homeowners (and unfortunately, agents) try to sell buyers on everything the home offers. But more is not more—not when buyers are overwhelmed or unimpressed. The 80/20 rule flips the strategy: Focus 80% of your marketing on the most valuable 20% of your home. This saves time, attracts the right buyers faster, and positions your home at the top of the price bracket—not the bottom.
The 80/20 Rule in Action
13
Powered by FlippingBook