Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

Let’s say your home has: • A standard 4-bed, 3-bath layout (like others in your neighborhood) • A modern kitchen (great, but common) • And a breathtaking rooftop deck with 270-degree views of the Pacific and downtown L.A. Which one do you think sells the home?

Exactly.

That rooftop deck is in the 20%. That’s what buyers will fall in love with. That’s what your marketing should lead with—photos, video, copy, tours, everything. Key Takeaways • The 80/20 r 80/20 rule means 80% of your results come from 20% of your efforts—or in this case, 20% of your home. • Focus on the features that are rare, valuable, and differentiating. • Don’t market everything equally. Prioritize the unique. • This approach leads to faster sales, stronger offers, and less time on market. In the luxury market, average doesn’t sell. Extraordinary does. Use the 80/20 rule to spotlight what makes your home unforgettable—and watch how quickly the right buyers respond..