Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

CHAPTER 5 Why This 20% Rule Applies ule Applies to Hard-to-Sell Homes o-Sell Homes In LA’s ultra-competitive luxury market, it's not about having every feature—it's about having the right one.

Let’s imagine a high-net-worth buyer searching for a home in Los Angeles. Maybe they're looking for a contemporary estate in Beverly Hills, or a view property in the Bird Streets. They’ve given their agent a wishlist: four bedrooms, private, gated, open-concept, sleek finishes. The usual.

The agent lines up five homes, each ticking most of the boxes.