• Original details preserved in a fully restored estate Land & Location: • Larger lot size or flat usable acreage • Positioned on a cul-de-sac, promontory, or private road • Exceptional privacy or natural buffer (trees, hedges, elevation) Views & Orientation: • Jetliner city views • Ocean vistas • Direct sunset exposure from main rooms Amenities: • Custom wellness center, private gym, or spa • Rare zoning or expansion potential • State-of-the-art theater or music studio If your property has just one of these features—and others in your price bracket don’t—you’ve found your 20%.
Market It Like It’s the Main Attraction (Because It Is)
Once you've identified the 20%, make it the centerpiece of your marketing. • Lead with it in your listing copy. • Make sure it's the hero image in your photography. • Film your video at golden hour if the view is the star. • Coach agents doing showings to build anticipation around it. In a crowded market like Los Angeles, “different” is more powerful than “better.” The Bottom Line: Buyers Pay for EmotionIn LA’s luxury market, logic doesn't close deals—emotion does.
If your home speaks to a buyer on a deeper level—if it gives
19
Powered by FlippingBook