Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

Table Of Contents

1.

Why Should You Read This Book?

1

2.

Does Listing Price Matter?

4

3.

The High Cost of Playing It Safe

9

4.

Avoid This Rule at Your Own Risk

12

5.

Why This 20% Rule Applies to Hard-to-Sell Homes

15

6.

Grabbing Any Buyer's Attention

21

7.

Luxury Home-Seller Strategy Sells Homes for 15% More Money

26

8.

Why Home Staging Really Matters

30

9.

Make Your Home Spotless

33

10. Details Win Home Sales

39

11. Refining the Look of Luxury

44

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