Buyers of new construction often pay a premium—sometimes $1M+ more—for a product that feels new but lacks character, landscaping, and sometimes privacy. Within five years, that “new home smell” wears off. And guess what?
It becomes just another five-year-old house.
Meanwhile, your updated architectural offers something more rare: • Mature landscaping, offering instant privacy • Timeless bones that new builds often mimic, but rarely match • A quiet street, away from construction noise • Authentic character or historic significance Create a marketing narrative that says: “Don’t buy new until you see this reimagined Trousdale architectural.” You’re not just selling features—you’re educating your buyer on long-term value. Reframe any perceived shortcomings as benefits, and you’ll attract buyers who value what your home uniquely offers.
Luxury Is Niche. Speak to the Few, Not the Many.
Trying to appeal to everyone is a surefire way to water down your marketing. Instead, laser in on the 5% of buyers who will fall head-over- heels for your home—and craft your entire listing around their dream. Ask yourself: • Who is the ideal buyer? A celebrity? A tech entrepreneur? A creative power couple? • What lifestyle are they seeking? Privacy? Prestige? A trophy property to entertain? 24
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