distress sale. The only plausible explanation that one home sold for more than the other was the seller’s use of this home-selling strategy. This strategy is effective in any market. No matter what type of property is being listed, this approach works. It applies equally to homes, apartments, townhouses, or condos. Agents and sellers using these tactics have a greater chance of closing a sale, and for more money. Here’s how this particular real estate agent discovered the secret strategy—almost by accident. He met a wealthy executive who was interested in selling his condo. However, the man had a special request. He was willing to hire the agent, but on one condition. The real estate agent needed to agree to use the man’s secret method to sell the condo. It sounded crazy, and the agent was naturally skeptical. On the other hand, selling the condo would bring a handsome commission. Conversely, if it didn’t work out, their agreement would expire, and he would walk away. The real estate agent decided to give it a shot. He helped prepare the listing. They priced the condo at $954,900. (For reference, two similar condos in the same complex were listed much lower, for $879,000 and $839,000.) The agent was skeptical that the condo would sell for the asking price of $954,900. On the other hand, the owner’s secret strategy was intriguing, and he really wanted to see how it worked out. The condo went on the market, and he waited to see what would happen.
Almost immediately, he began to doubt the strategy. The condo
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