Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

CHAPTER 8 Why Home Staging Really Matt y Matters STAGING CASE STUDY

Dear Reader,

You’re probably looking for the most convincing proof possible. Maybe you’ve heard people claim that staging helps a home sell for more—but it still feels hard to believe, doesn’t it? So you start digging. You want real-world examples. Not theories—just the facts. In your research, you look for identical homes that sold for very different prices, where only one was staged. And finally, you find the clearest example yet.

It’s in a development of 200 identical townhomes.

Every one of these townhomes has three stories, three bedrooms, and three bathrooms. The floor plans? All exactly the same. You narrow your search and discover two recent sales: • Townhome A sold on August 26. • Townhome B, just five doors down, sold on July 26—for $40,000 less. You visit the neighborhood yourself. You see it firsthand. And you realize: you couldn’t ask for a better comparison. These homes are practically twins.