Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

You review every detail: • Same lot layout.

• Same kitchen cabinets and tile floors. • Same hardwood in the living rooms. • Same carpeted bedrooms. There are no meaningful differences between the two homes—except for two critical things: 1. Townhome A was professionally staged. 2. The listing photos for Townhome A were high quality and beautifully done. That’s it. Those two actions—staging and photography—made a $40,000 difference. Because of them, buyers saw Townhome A as more valuable. More inviting. More desirable.

And they paid more because of it.