CHAPTER 12 Why Pictures of Your Home our Home Can Stop It from Selling om Selling
There’s a common mistake I’ve seen over and over in the Los Angeles real estate market—even in some of the most stunning homes in the city. It’s not about pricing too high, or listing at the wrong time, or failing to stage the home (though those all matter too). The mistake is simpler than that. And yet, it can completely derail your sale.
It’s the photos.
If your home isn’t professionally photographed, you could be losing buyers before they ever step through the door.
First Impressions Happen Online
Most buyers will see your home for the first time on their phone, tablet, or laptop. In fact, for many of them, photos are the showing. If they don’t love what they see on screen, they’ll never book a tour. In Los Angeles, where the market is competitive and image is everything, your listing photos have to do more than just document the property. They have to sell it. And that means they need to look exceptional. Yet, many agents still show up with their phones or outdated 49
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