on.
Mistake #3: Revealing Too Much
In Los Angeles, word travels fast—and privacy is currency. Mentioning a divorce, job relocation, tax situation, or financial hardship can easily be used against you. Remember, many luxury buyers are represented by experienced agents, investors, or attorneys who will leverage every bit of personal information to gain the upper hand.
Example:
“We really want to sell before the school year starts” → Buyer hears: They’re on a deadline. Let’s lowball. “We’re retiring to Palm Springs” → Buyer hears: They’re done with L.A. They’ll take less. Keep your story simple and vague. “We’re exploring new opportunities outside the area.” “It just felt like the right time to make a move.” No more. No less.
Mistake #4: Making the First Move
Many high-net-worth buyers will casually ask:
“What’s your bottom line?” “What would it take to get this deal done?” It sounds harmless—but this is a trap, especially in L.A., where power plays are part of the culture. You've already made your first move with your list price. Let them make theirs. Ask:
“What are you thinking?”
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