Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

“How does this compare to other homes you’ve seen?” Let them show their hand first. Their answer reveals budget, seriousness, and potentially even how far they’re willing to go to secure the property.

Mistake #5: Letting Ego Take Over

Ego is a negotiation killer—and in Los Angeles, there’s no shortage of it. You may encounter buyers who come off arrogant or disrespectful. Their first offer might be well below asking. Don’t take it personally. Many high-end buyers use this tactic simply to test your flexibility. I’ve seen luxury sellers walk away from great deals just because they didn’t like the tone of an initial offer. Huge mistake. If a billionaire hedge fund manager submits a “take-it-or-leave- it” offer on your $10M home, you might feel insulted. But often, that’s just posturing. Behind the scenes, they’re still willing to negotiate— if you don’t shut the door too quickly. Keep your eye on the goal: top-dollar, smooth close, no drama. Let your agent handle the ego chessboard.

Mistake #6: Rushing to Respond

Speed isn’t always a virtue in luxury real estate.

Buyers in this tier often operate on emotion. If they fall in love with your Trousdale estate or your Pacific Palisades compound, they’ll want an answer—fast.

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