Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

CHAPTER 16 Simple Negotiation Ideas That Yield Serious Results in t ts in the Luxury Los Angeles Market By now, you understand what not to do during a negotiation. Let’s shift gears and talk about what you should do—especially when the stakes involve seven- or eight-figure homes in neighborhoods like Beverly Hills, Brentwood, and Bel Air. You’ve likely spent months preparing—meticulously staging your home, updating features, maintaining impeccable curb appeal, and hiring the right agent to position it in the luxury market.

Then it happens: your first serious showing leads to an offer.

You’re excited. Then you’re anxious. Then confused.

Do you counter? Accept? Reject and wait?

Welcome to the negotiation table, where emotions run high, stakes are higher, and the smartest strategy wins. Let’s walk through five powerful negotiation techniques used by savvy luxury sellers in L.A.—plus one “reset button” you can use if things go sideways.

Technique #1: The Traditional Back-and-Forth

This is the classic approach: • Buyer submits an offer.

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