• A clean rejection signals confidence—and that you’re not desperate. • It sets a tone: This is not a bargain basement. This is a luxury home, priced accordingly. Bonus Tip: Use this when your home has just hit the market, or you have upcoming showings. It keeps you in control, maintains full visibility, and may flush out better offers.
Technique #3: Engineer a Bidding War (Yes, Even in L.A.) n in L.A.)
In competitive submarkets—like certain pockets of Brentwood, Studio City, or Manhattan Beach—a well-crafted release strategy can spark urgency and multiple offers.
Here’s how to set it up:
1. List your home and schedule showings, but state that offers will not be reviewed until after the first open house. 2. Create anticipation. Market the home with a sense of exclusivity and time sensitivity. 3. Let buyers know the home has “strong interest,” and encourage best-and-final offers shortly after the open house weekend. Why this works in l ks in luxury L.A.: y L.A.: • High-net-worth buyers are competitive by nature. • Scarcity, exclusivity, and fear of missing out (FOMO) are powerful motivators. • Even buyers with cash in hand are emotionally driven when a home feels like “the one.” Result:
70
Powered by FlippingBook