Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

Suddenly, the buyer who thought they had leverage is now the one chasing you.

When to use it:

• You feel the deal is slipping away. • You’re being pressured into unfair terms. • You’ve lost the upper hand and need to reset.

Important: Don’t bluff unless you’re willing to follow through. But if used correctly, this strategy repositions your home as exclusive, in-demand, and worth fighting for.

Final Thoughts: This Is a Luxury Transaction. Treat It That Way.

In Los Angeles, real estate isn’t just about shelter—it’s about status, design, lifestyle, and aspiration. Whether your home overlooks the ocean, commands a skyline view, or offers mid-century pedigree, it deserves a negotiation strategy as elevated as the property itself.

Don’t settle. Don’t fold. And don’t fear bold moves.

This is your deal. Own it.

POINTS TO REMEMB O REMEMBER (Luxury Edition): • Lowball offers come at a cost: Accepting too quickly can lock you into a bad deal. • Graceful rejection > weak negotiation: Say no, but keep communication open. • Staged scarcity creates demand: Consider delaying offer reviews to invite competition. • Expiration dates create urgency: Especially when interest is high. • Cover costs strategically: Only if you recoup it through a

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