• A lifestyle, not just square footage • Design pedigree (e.g. mid-century by Neutra, a Bel Air contemporary by Paul McClean) • Location dynamics (e.g. “celebrity row,” gated estates, school districts) • Scarcity (views, land, privacy, architectural features) If your agent isn’t marketing these properly, you’re leaving serious money on the table.
2. Don’t Price Based on Yesterday’s Sales
In a rising market, sold comps reflect yesterday’s value, not today’s buyer urgency. If nothing similar is on the market, and you're offering: • Unobstructed views • Indoor-outdoor living • A rare lot or floor plan • High-end materials (Calacatta marble, Rift white oak, etc.) ... then you may be justified in pricing $100,000 t $100,000 to $500,000 o $500,000 above what sold recently.
Example:
A West Hollywood home sold for $3.85M last quarter. But with no inventory under $4.1M now, and increased buyer demand, listing at $4.25M might be exactly right. 3. Enhance Perceived Value Before Listing Here’s how to instantly elevate your home’s worth in the luxury space:
Architectural Staging
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