Herbert McGurk, REALTOR® - HOW I SELL HOMES OTHERS FAILED TO SELL

You need:

• Smart pricing • Story-driven marketing • Strategic psychology • Negotiation strength • Local expertise

KEY TAKEAWAYS • In the L.A. l e L.A. luxury market, perception, timing, and strategy define value. • Use staging, cinematics, and exclusivity to command a premium. • Don’t rely on past sales—price based on current buyer psychology and lack of inventory. • Know your home’s highest and best use, especially if it sits on a large or uniquely zoned lot. • Work with an agent who can extract every dollar, not just secure a quick sale.