CHAPTER 18 Read This Before You Sign a Contract with a Buyer In luxury real estate, time isn’t just money—it’s momentum, exposure, and negotiating power.
Imagine this scenario:
You accept an offer on your $4.2M home in the Hollywood Hills. The buyer appears eager and submits a signed contract. But two months later, you get the call—
“Their financing fell through.” Sixty days—gone.
Your listing momentum? Lost.
Other interested buyers? They’ve moved on.
You pulled your property off the market to accommodate a buyer who was never qualified in the first place.
And what’s worse?
During that downtime, another serious buyer tried to make an offer—but couldn’t. Your home was under contract. By the time the first deal fell apart, the second buyer had already closed on a home down the street. That’s a six- or seven-figure mistake, and it happens more often than you think. 81
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