CHAPTER 1 Why Should You Read This Book? ead This Book? Ever wonder why one luxury home sells quickly… while a nearly identical one lingers on the market?
Why does one architectural estate sell for $7,880,000 $7,880,000, while another—virtually identical in square footage, location, and design—sells for $8,525,000 $8,525,000?
At first glance, it makes no sense.
Same view. Same modern finishes. Same Beverly Hills zip code. Yet one seller walks away with over $600,000 $600,000more than the other.
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