power of emotions and how the home-selling process, contrary to many other business transactions, is a highly emotional endeavor. With the stress and challenges that selling and buying heaped on everyone involved, remaining calm, cool, collected, rational, and positive can go a long way and make the difference in whether your home is sold. 4. NOT THINKING LIKE A BUYER AND NOT HAVING ENOUGH INFORMATION ABOUT THE POTENTIAL BUYER. Lawyers, marketers, salespeople, artists, writers, etc. all negotiate in different ways. It’s critical to know with whom you’re dealing, so you can adopt the best possible approach when talking about your home and negotiating a deal. Remember to think like a buyer and put yourself in their shoes. Try to consider their needs and wants, but most of all, try to speak their trading language . Failing to do so might cost you the sale. On the other hand, successful communication might just land you
the deal you’ve been waiting for. 5. SAYING THE WRONG THING AT THE WRONG TIME. The selling process is full of traps and
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