overwhelming, which can actually prevent them from selling their home. But marketing doesn’t have to be scary. If you’re an expert marketer, you already know the tips and tricks to find buyers, to communicate with them, to use the right words, to advertise properly, photgraphs, videos and so on. If you’re not an expert yourself, don’t pretend to be one. Just call the real experts! #8. YOUR AGENT A real estate sales professional helps you sell your house without your involvement. In fact, you pay them because they operate only for your best interest. Some people choose to forgo hiring a real estate agent altogether to “save” money, when, in reality, it costs them in the long run. The right agent is, first, an expert professional marketer who knows and uses marketing tips and tricks. A good agent will do many things, including: • Hire a photographer to get some professional pictures of your home. • Measure and provide floor plans in the marketing. • Look for potential buyers and keep them
11
Powered by FlippingBook