Learn how to tap into this rule, and you will not have to settle for less than your asking price. Leverage a unique selling point. Buyers who fall in love don’t haggle over pricing; they make good offers. THE 80/20 RULE IN ACTION: Buyers search for unique features In some cases, the 80/20 rule even helps people make a sale without conducting a showing. This is a huge time saver. The house in this next example had languished on the market for months. Unlike the previous house, this place was not ugly. Rather, it was a brand-new custom custom-built home. But nobody seemed to care. It sat on the market for seven-plus months without a single offer. The builder was baffled. His fancy new house wouldn’t sell. He ended up firing his agent and hiring a new one. Fortunately, the new agent knew the importance of finding that special feature. He drove out to give the house a thorough investigation. What he found changed everything. The house had a gorgeous large (and flat) fenced backyard. Other houses being sold in the area, all had smaller yards. Not only was the yard bigger, but it was more private than other lots available. The new
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