One of the owners whose townhouse backed up to this yard area was able to sell his townhouse for a higher price. It set his property apart from others on the market. His home had a characteristic shared by fewer than 10 percent of the others. He had the only available listing offering that feature. With this easy point of difference, the house sold for a higher price. Another townhouse seller (in the same complex) found a different unique feature. He didn’t have a yard, but he was still able to use his location to his advantage. His property backed up to a lake and fountain. That extra feature helped him sell his townhouse quickly, and for a great price to boot. SELLING TO INTERESTED BUYERS Don’t create an advertisement similar to every other house in the area. Instead, turn a spotlight on something different, something unique, something special, about your home and property. You will attract interested buyers—interested buyers will want to come see your home and are often willing to pay full price. As a result, you’ll stop wasting time showing to people who are not interested in your home
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