Maybe your listing doesn’t contain enough information about your home and property. Maybe the pictures are poor quality. Sometimes, you (or your agent) have not conveyed why your property is so valuable. If there’s a buyer with the means and desire to buy your property, your marketing efforts haven’t reached them yet. In many instances, you have provided all the right information, included good-quality photos, and clearly communicated the value, but you’ve lacked the right promotional strategy. If your message isn’t reaching the right people, it doesn’t matter what you say or how good your listing is! You need to get your listing—and ultimately, a home showing—to the right people: interested buyers. What can you do? CREATE A BETTER PROPERTY LISTING The quality of your property listing is monumental in the selling process. In many cases, you will have only one shot to make a first impression, so if you don’t put your best foot forward right away, you can lose a lot of potential buyers. Essentially, the components to a great real estate listing boil down to a few key
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