AFY Jim Dilley - FSBO V1 Book

the trees that dominate the photo, the bland coloring, or the bad angle from which this was taken. Even if you don’t hire a photographer, at least get someone to touch up the pictures and make them look their best. Pictures sell your home. It’s the first thing a buyer notices and it’s what will keep them interested. Get professional pictures taken! What can you do to sweeten the deal for the buyer? Everyone is looking for a deal. This includes you, me, your mom, everyone. If people think they are getting a bargain, they are going to hear that little voice inside their head saying, “do it, don’t pass it up!” Marketers have used this method for centuries, because it works. If you want to convince someone to buy your home, offer them something no one else is offering. Even something that seems insignificant to you could close the deal for the buyer. For example, an agent had been trying to sell a home for almost a year and was ready to give up. He had come very close to selling the house at one point, but the deal fell through. Getting people interested in the home was not a problem. Buyers were looking at a lot of homes in the neighborhood. This listing was one of the nicer ones in that area. That was a problem.

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