point quickly in your ad, but include enough insight to hook prospective buyers. Use special lettering sparingly. You’re going to want to include: • price • number of bedrooms and bathrooms • street address • square feet • special features, such as hardwood floors or a finished attic • Avoid too many abbreviations, as this can be overwhelming and confusing. When you’re ready to place your ad, ask your newspaper personnel when most other real estate ads run. Most often, this will be on weekends. Aim for the same time frame for your ad. Most home buyers will know when the real estate ad sections run, and that is when they’ll be looking. Keep in mind that placing this kind of ad can be tricky. Even saying something that seems harmless such as, “a nice home in a Christian neighborhood,” can get you into tons of trouble. Federal fair housing laws are strict, and anything that could be considered discriminatory is dangerous—even if you mean nothing harmful by it. Nothing in your ad should
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