CHAPTER 9 If a Billionaire Sold ‘For Sale By Owner’
First, the bad news. There is a good chance the buyer of your home will be a great negotiator. If you don’t know anything about negotiating, you risk having them take advantage of you. Now the good news. This book reveals how an average negotiator can avoid being taken advantage of by a better negotiator.
Two things determine who wins a negotiation:
• The motivation of the people negotiating • The skill they have or do not have negotiating
Here is a story that plays out every day, across America. There is a good chance this could happen to you.
A seller has a home on the market. He is an average negotiator, not great, not horrible.
Unfortunately, he is a motivated seller:
• He has had the home on the market for eight months. • He has already relocated to another city. • The home and upkeep have been stressing him out. 47
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