assisted) sales. • Most FSBOs are bought by friends and family of the seller. That means the seller didn’t have to figure out how to market his home; he just called a cousin and made a deal. • 28% of homeowners who sold homes themselves did no marketing at all; 28% spread the word via friends, relatives, and neighbors. • 15% of FSBO sellers said “getting the right price” was the hardest part of selling their home.
FSBO SKILLS YOU’LL NEED
If selling a house were easy, everyone would do it. Only 8% wade into the FSBO waters because most homeowners don’t have these necessary real estate skills. Research know-how: In order to accurately price your house, you’ll need to identify comparable sales, understand economic and neighborhood trends, and keep up with mortgage and prime rates. All this takes research chops. Declutter savvy: Decluttering a house is the first step to sprucing up a sale. But you must know what to pitch and what to display. How do you make your home a place someone else can envision as theirs? Staging experience: You love that leather couch; but will a buyer? That blue accent wall in the family room reminds you of Paris at midnight, but will it make a buyer feel claustrophobic? To get the highest price for your home, you must look at it through a buyer’s eyes.
Negotiating chops: You’ll have to get a rush from haggling over
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