CHAPTER 6 Stage Coaching
When you’re trying to impress someone, you might put on your best suit or dress, wash your hair, swish around some mouthwash, and spray on some cologne—anything that makes you look and smell your best. That’s the purpose of home staging—it brings out the best in your property. Minimal staging entails decluttering, cleaning, and shining what you’ve got. Deluxe staging means transforming your lived-in house into a model home—at least for as long as it’s on the market. Top-notch staging can entail painting, recarpeting, and replacing shabby, dated furnishings with new, fashion-forward items. A Cinderella transformation can cost from a few hundred dollars to $4,500 per month. But professionals say staging your home is essential to getting the best price in the least amount of time. The National Association of Realtors®’ “2017 Profile of Home Staging” provides some impressive statistics. • 29% of sellers’ agents representing staged homes reported an increase of 1% to 5% of the dollar value offered by buyers when compared to similar, unstaged homes. • 39% of sellers’ agents said that staging a home “greatly decreases” the time required to sell a home. • 49% of buyers’ agents said that staged homes had an effect
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